Sponsorship, tie-ins and all that jazz

This post will not be overly nuanced.

I understand that it is very hard for bands to get publicity, get their music out there, let alone make money, let alone a living, let alone a half-decent living or even a good living.

I have no problem with an artist or band who decides to do what they can to keep making music – that is their choice.  But please don’t expect me to be interested.  Please don’t expect me not to tell you to fuck right off.

If you promote brands, accept sponsorship then it tells me that you are willing to compromise, willing to make adjustments to your look, attitude or sound in order to gain and keep sponsorship.  I do not accept that.

Alternatively – and even worse – it suggests that you are the sorts of boring arseholes musically and individually who brands think they can make money out of aligning themselves with.  Nothing interesting ever has helped sell product, fact, and even if it had the second it got linked to the brand the magic dust would have been blown away in the wind.  The wind of a fat corporate executives arse expelling the by-produce of his last 18-course meal of babies and nice fluffy things.

Obviously there are exceptions, not least bands who accept sponsorship deals with string manufacturers or amp-makers, or who want their own signature guitar or pedal.  That’s (normally) a bit different.

So yeah, go ahead and accept sponsorship, go ahead and tell the world about xxxxxx clothing brand on your facebook page.  I might even still hear your records or see you live and quite like you.  But ultimately you’ve lost me, I’m no longer interested, you cannot, by definition, be anything special.  If you were the corporate world would hate and fear you.

We can’t all be Fugazi, but we can aspire or we are nothing.


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